Senior CRM Manager

The role  

We’re looking for an Senior CRM Manager to join our Retail Team

This role drives our marketing to existing customers, setting the strategy, best practice, standards and innovation we need to get more customers trading with us and reactivated if they’ve not shopped for a while.  It needs to inspire the whole CRM community, whilst continuously delivering new capability and innovation.  The role is accountable for overall existing customer performance. 

What will you do as an Senior CRM Manager at N Brown? 

• Define the CRM strategy and the initiatives and roadmap that will deliver this 
• Set CRM best practice and enhance it via new initiatives and capabilities (including lifecycle programmes and loyalty programmes) 
• Bring together and lead the wider CRM community, in particular capability, training and standards 
• Directly manage the central CRM team 
• Own the delivery of the paper production 
• Own CRM budgets and supplier relationships 
• Lead the relationship with Data and DT to deliver the roadmap and measure effectiveness 
• Be the go-to person for existing customer performance (including customer performance metrics, and also CRM channel performance) 

What skills and experience will you have?

• Strong track record in the development and subsequent delivery of complex and multi-channel CRM strategies 
• Experience of managing CRM in a retail environment 
• Excellent understanding of CRM best practices 
• Excellent understanding of managing consumer messaging and how this impacts the customer journey 
• Passion for innovation and the latest tools and technologies in CRM 
• Excellent cross functional campaign and project management skills  
• Very strong attention to detail 
• Strong influencing and collaborative skills are essential 

What’s in it for you? 

• 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days 
• Annual bonus scheme 
• Enhanced maternity and adoption leave 
• Access to Apricity, a self-funding IVF benefit at a reduced rate 
• Company pension with up to 8% N Brown contribution 
• Mental Health support both internally and externally, including access to our wellbeing champions and counselling services  
• A range of financial wellbeing support  
• Colleague discount across all N Brown brands 
• Onsite café with subsidised rates and local restaurant discounts! 
• Life Assurance and Private Medical Insurance 
• Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice  

N Brown – who we are and why work for us? 

At N Brown, we’re committed to building a diverse workforce and creating an inclusive environment that values equality for all. Our vision is that by ‘championing inclusion, we’ll become the most loved and trusted fashion retailer’. Diversity, Equity, Inclusion and Belonging are, therefore, at the heart of our culture. 

We’re a forward-thinking digital retailer with a financial services proposition to be proud of. We’re customer-obsessed, serving them through three core brands: JD Williams, Simply Be, and Jacamo. We’re experienced, with over 160 years of trading under our belt. We’re inclusive, as we believe in fashion without boundaries; and we’re sustainable, striving to make as little impact on the planet as possible.  

In May 2024 we were delighted to be named one of The Sunday Times Best Places to Work 2024. We work hard to create a happy and inclusive culture for everyone and we’re so proud to have made this list - as voted for by our very own colleagues! 

Ways of Working 

We offer hybrid working which varies across the business depending on the role you’re in.  Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat! 

Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business. 

Our promise to you: 

We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. 

What happens when you apply to a role at N Brown? 

As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!