N Brown – who we are and why work for us?

At N Brown, we’re committed to building a diverse workforce and creating an inclusive environment that values equality for all. Our vision is that by ‘championing inclusion, we’ll become the most loved and trusted fashion retailer’. Diversity, Equity, Inclusion and Belonging are, therefore, at the heart of our culture.

We’re a forward-thinking digital retailer with a financial services proposition to be proud of. We’re customer-obsessed, serving them through three core brands: JD Williams, Simply Be, and Jacamo. We’re experienced, with over 160 years of trading under our belt. We’re inclusive, as we believe in fashion without boundaries; and we’re sustainable, striving to make as little impact on the planet as possible.

In May 2024 we were delighted to be named one of The Sunday Times Best Places to Work 2024. We work hard to create a happy and inclusive culture for everyone and we’re so proud to have made this list - as voted for by our very own colleagues!

The role

We’re looking for a Core CRM Assistant to join our Team

Summary

You will support the day-to-day delivery of the wider CRM strategy across our Accelerate and Heritage brands, working collaboratively with our CRM Brand Tribes and other departments to build and nurture a cohesive and seamless customer experience;

Supporting the CRM Lead, you will be at the forefront in the development and execution of new and exciting CRM opportunities, assisting in the creation and deployment of targeted ECRM campaigns across Email, Push & SMS – with a key focus on implementing and managing our long-term Customer Lifecyle initiatives (Welcome, Nursery, Winback, etc.).

As the customer champion, you will utilise customer insight and data to help develop and deliver targeted, personalised and behaviourally-driven campaigns that encourage our customers to engage and convert, driving loyalty, profitability and lifetime value – optimising channel growth and performance in-line with KPIs and benchmarks through a test-and-learn approach.

Responsibilities:

Execute the end-to-end process (Brief, Build, Deploy & Report) of multi-channel campaigns across Email, Push, SMS and more.
Liaise closely with the CRM Lead in the development, execution and analysis of new CRM opportunities – including, but not limited to, implementing new Customer Lifecycle programs.
Liaise closely with the CRM Lead to create robust testing plans for our established Customer Lifecyle programs – utilising Customer Segmentations and our Committed Customer Levers to improve the long-term quality and profitability of the customer base through all available channels.
Develop an understanding of customer behaviours across all available channels, suggesting new ways to engage existing customers and reach new customers – with a focus on driving our key KPIs.
Day-to-day handling of analytical data and reports. Including the creation of reports to feed back the performance of CRM initiatives to key stakeholders.
Work collaboratively with the Brand Tribes on key CRM initiatives, sharing plans and gathering resources to enable execution of activities.
Support in the growth of our newest CRM channel – SMS. Driving growth of the customer base and sharing learnings & best practice with the wider CRM Community.

Skills and Experience:

Good communication and organisation skills
Strong work ethic and ambition
Ability to work collaboratively as a team
Analytic-oriented with a passion for working with data and numbers
Relevant degree or equivalent desirable
Previous internship or work experience in marketing/retail role desirable
Competent user of MS Excel and other MS Office programmes

What’s in it for you?

24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
Annual bonus scheme
Enhanced maternity and adoption leave
Access to Apricity, a self-funding IVF benefit at a reduced rate
Company pension with up to 8% N Brown contribution
Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
A range of financial wellbeing support
Colleague discount across all N Brown brands
Onsite café with subsidised rates and local restaurant discounts!
Life Assurance and Private Medical Insurance
Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

Ways of Working

We offer hybrid working which varies across the business depending on the role you’re in. Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat!

Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.

Our promise to you:

We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

What happens when you apply to a role at N Brown?

As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!