Web Analytics Developer

Salary up to £40,000 per annum
LocationManchester
Discipline Data
Reference019503

We’re looking for a Web Analytics Developer who will be responsible for designing, implementing, assuring quality, deploying, and documenting sophisticated web analytics solutions. This role demands a deep understanding of web analytics tools and technologies, with a focus on Google Analytics 4 (GA4) and Google Tag Manager. You will collaborate closely with stakeholders, solution providers, and development teams to deliver actionable insights that drive our digital strategy forward.

What will you do as a Web Analytics Developer at N Brown?

  • Take an active role in both team and technology aspects, driving improvements and innovation.
  • Contribute to development standards and best practices within the team.
  • Diagnose and resolve complex data collection issues, utilising web analytics testing tools and methodologies.
  • Work closely with stakeholders, solution providers, and both the app and web development teams to develop and publish comprehensive web analytics solutions.
  • Configure and manage analytics solutions in Google Analytics (GA4) and Google Tag Manager, including setting up tracking for single-page applications for both Google Analytics and Third-Party Marketing tools.
  • Develop and maintain datalayer specifications to support tracking solutions.

What skills and experience will you have?

  • Proficient in configuring and managing Google Analytics 4 and Google Tag Manager.
  • Configuration of client side and server-side tagging for Google Analytics and Third-Party Marketing tools.
  • Demonstrated experience in designing and implementing datalayers and managing complex tagging strategies.
  • Excellent problem-solving skills and the ability to diagnose and resolve data collection issues.
  • Strong communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders to support tracking solutions.
  • Knowledge of HTML and the Document Object Model (DOM) including on Single Page Application (SPA) websites infrastructures.

Software and Technology

  • Google Analytics 4
  • Google Tag Manager
  • Server-Side Google Tag Manager (optional)
  • Understanding of GA4 BigQuery data exports (optional)
  • Understanding of HTML and JavaScript

What’s in it for you?

  • Hybrid working
  • 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
  • Annual bonus scheme
  • Enhanced maternity and adoption leave
  • Access to Apricity, a self-funding IVF benefit at a reduced rate
  • Company pension with up to 8% N Brown contribution
  • Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
  • A range of financial wellbeing support
  • Colleague discount across all N Brown brands
  • Onsite café with subsidised rates and local restaurant discounts!
  • Life Assurance and Private Medical Insurance
  • Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

N Brown – who we are and why work for us?

At N Brown, we’re committed to building a diverse workforce and creating an inclusive environment that values equality for all. Our vision is that by ‘championing inclusion, we’ll become the most loved and trusted fashion retailer’. Diversity, Equity, Inclusion and Belonging are, therefore, at the heart of our culture.

We’re a forward-thinking digital retailer with a financial services proposition to be proud of. We’re customer-obsessed, serving them through three core brands: JD Williams, Simply Be, and Jacamo. We’re experienced, with over 160 years of trading under our belt. We’re inclusive, as we believe in fashion without boundaries; and we’re sustainable, striving to make as little impact on the planet as possible.

In May 2024 we were delighted to be named one of The Sunday Times Best Places to Work 2024. We work hard to create a happy and inclusive culture for everyone and we’re so proud to have made this list - as voted for by our very own colleagues!

Ways of Working

We offer hybrid working which varies across the business depending on the role you’re in.. Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat!

Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.

Our promise to you:

We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

What happens when you apply to a role at N Brown?

As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!