Brand & Social Lead ( Maternity Cover)

N Brown – who we are and why work for us? 

At N Brown, we’re committed to building a diverse workforce and creating an inclusive environment that values equality for all. Our vision is that by ‘championing inclusion, we’ll become the most loved and trusted fashion retailer’. Diversity, Equity, Inclusion and Belonging are, therefore, at the heart of our culture.

We’re a forward-thinking digital retailer with a financial services proposition to be proud of. We’re customer-obsessed, serving them through three core brands: JD Williams, Simply Be, and Jacamo. We’re experienced, with over 160 years of trading under our belt. We’re inclusive, as we believe in fashion without boundaries; and we’re sustainable, striving to make as little impact on the planet as possible.

In May 2024 we were delighted to be named one of The Sunday Times Best Places to Work 2024. We work hard to create a happy and inclusive culture for everyone and we’re so proud to have made this list - as voted for by our very own colleagues!

Ways of Working

We offer hybrid working which varies across the business depending on the role you’re in.  Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat!

Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.

 What You’ll Be Responsible For as a Brand & Social Lead

Brand Marketing & Campaigns

*        Lead in-season brand marketing for the Ambrose Wilson brand, ensuring all communications reflect the brand strategy.

*        Research & write monthly briefs aligning with brand comms and key seasonal moments, ensuring accurate brand representation throughout.

*        Develop Ambrose Wilsons integrated marketing campaigns and activity plans, working closely with the Brand Manager and key stakeholders.

*        Make recommendations to the Brand Manager and the wider team on nationally relevant brand activity and devise a brand-led conversational calendar.

*        Assist in creating brand guidelines to bring the brand to life and ensure all materials align with brand identity standards.

*        Manage the implementation, tracking, and measurement of integrated marketing campaigns, ensuring they are on time and within budget.

*        Work with key stakeholders to implement campaign activity, identifying activation opportunities and key customer moments.

*        Coordinate campaign activity across business teams to deliver campaign objectives and lead brand engagement initiatives across various channels.

*        Be the brand point of contact for external media, PR, and social agencies.

*        Manage the brand marketing budget, ensuring all spending is aligned with forecasts and ROI targets.

*        Be accountable for campaign effectiveness, setting objectives, and tracking against clear KPIs.

Social Media & Influencer

*        Ensure our brands are creatively represented across all relevant social platforms, in line with the brand strategy and aesthetic guidelines.

*        Always developing the organic social and influencer strategy and weekly communications plan to support broader campaigns.

*        Planning and scheduling content using Dash Hudson

*        Work with colleagues across the business to ensure social plans are aligned, driving customer engagement and meeting KPIs.

*        Collaborate with Creative Department to efficiently create assets for social media.

*        Manage social media accounts across multiple platforms, ensuring best practices are followed and content remains innovative and engaging.

*        Develop and implement influencer, and social media strategies to increase brand reach, engagement, and revenue.

*        Working with influencers both paid and gifted building strong relationships and partnerships

What Experience Will You Need?

*        Extensive in-house retail marketing experience in a brand marketing role at Brand Manager level (or equivalent).

*        Experience within social media, influencer, or content creation, either in-house or at an agency.

*        Previous experience identifying product stories, trends, and events and translating them into relevant customer communications.

*        Experience managing social media accounts and executing content strategies against clear objectives.

*        Strong knowledge of business, consumer, lifestyle, and fashion media.

*        Experience in planning, project management, and budget management for marketing campaigns

*        Experience in influencer marketing and executing social campaigns.

*        Ability to build and maintain relationships with key stakeholders, with a strong ability to influence and lead with confidence.

*        Proven ability to work in a matrix/dotted-line environment, collaborating with multiple teams.

*        Excellent communication and collaboration skills, with impeccable writing skills and an eye for detail.

*        Innovative and forward-thinking, with a passion for creative storytelling and customer engagement.

*        Proven ability to work independently, as line managers and parts of the wider team are UK-based.

*        A degree in Marketing or a related discipline is desirable but not essential.

*        Ability to travel to the UK regularly is essential.

What’s in it for you? 

*            24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days

*            Annual bonus scheme

*            Enhanced maternity and adoption leave

*            Company pension with up to 8% N Brown contribution

*            Mental Health support both internally and externally, including access to our wellbeing champions and counselling services

*            A range of financial wellbeing support

*            Colleague discount across all N Brown brands

*            Onsite café with subsidised rates and local restaurant discounts!

*            Life Assurance and Private Medical Insurance

*            Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

Our promise to you: 

We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

What happens when you apply to a role at N Brown? 

As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!