Claire

Role: Store Manager

Department: Simply Be/Jacamo

“It’s like a VIP day every day.”

We go shopping with Claire …

“I’m in charge of running our Teesside store, with a team of around 25 – we have more temps over Christmas. I plan the day-to-day jobs in the store, using commercial reports to lay out the stores and make them look fab.

“I run the store with a management team of 5, and I try to develop them constantly with plenty of training. We also provide in-house training for all the new stores – recently we’ve had people from Belfast and London coming to our stores for a couple of months. The management team and staff all helped, and the new people could see just how different we are to other retailers – which for me is the best thing about N Brown.

“We like to think it’s retail – but not as you know it. We go above and beyond with everything we do and give our customers a real experience. We’re trying to make sure our staff are passionate about what we do, and you don’t get that anywhere else. I always do a floor walk every morning, to see things from the customer’s point of view and make sure we’re always as good as we can be. Sometimes we get surprise visits but because we’re always at our best, we never have to worry about being caught on the hop!

“I know that because my team enjoy what they do and are happy to be here, customers can really feel it. It’s like a VIP day every day, and that makes me glow with pride.”

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